Binky Cow - Gus

The plush is absurdly soft and squishy, perfect for hugging during movie nights. The little tuft of hair on his head is a charming detail that really sells the "highland cow" look. My only worry is that he's too cute to leave on the shelf, so he's taken over the corner of my bed.

My kid named him Gus before I even got him out of the box, and honestly, he lives up to the description—perpetually disheveled in the most endearing way. The fabric is soft enough that he's already claimed a spot on our couch, and I love that he's big without being awkward to carry around.

Gus is somehow both huge and huggable, and the way he’s always “losing things” makes me laugh every time I glance at him on my shelf. The stitching detail on his little horns is surprisingly neat for a plush, and he’s got a goofy charm that instantly cheers up my desk.