Dozy Dinkum Lala - Bloom

I bought this as a first toy for my newborn and the swaddle detail makes it so easy for her little hands to grab. It's softer than I expected, and it's become the one thing that actually calms her down at nap time.

My newborn has basically claimed this as her crib buddy — the Bloom print is even prettier in person than in the photos. The swaddle wrap keeps it feeling like a real little bundle, and it's the perfect size for tiny hands to grab.

Lala arrived in the tiniest, sweetest package and the Bloom print is even lovelier in person, so delicate and cheerful. She’s exactly the kind of soft, gentle companion I wanted for my newborn’s first snuggles, and I can already tell she’ll be a keepsake for years.